Nimbus Boats
The Social Media Takeover
The Social Media Takeover
The Social Media Takeover
The Social Media Takeover
The Social Media Takeover
Nimbus Boats have been steadily expanding for the past fifty years and decided it was time for them to up their social presence. Partnering up with us at Adstream, we were allowed complete freedom, and thus created a Social Media presence worth talking about.
Nimbus Boats have been steadily expanding for the past fifty years and decided it was time for them to up their social presence. Partnering up with us at Adstream, we were allowed complete freedom, and thus created a Social Media presence worth talking about.
Nimbus Boats have been steadily expanding for the past fifty years and decided it was time for them to up their social presence. Partnering up with us at Adstream, we were allowed complete freedom, and thus created a Social Media presence worth talking about.
Nimbus Boats have been steadily expanding for the past fifty years and decided it was time for them to up their social presence. Partnering up with us at Adstream, we were allowed complete freedom, and thus created a Social Media presence worth talking about.
Nimbus Boats have been steadily expanding for the past fifty years and decided it was time for them to up their social presence. Partnering up with us at Adstream, we were allowed complete freedom, and thus created a Social Media presence worth talking about.
Deliverables
Deliverables
Deliverables
Deliverables
Concept
Design
Management
Analyzation
Copywriting
View Channel —
Concept
Design
Management
Analyzation
Copywriting
Concept
Design
Management
Analyzation
Copywriting
Concept
Design
Management
Analyzation
Copywriting
Concept
Design
Management
Analyzation
Copywriting
Boats
Pictures ans videos with the boat in focus. Showing the viewer all the different places in the world where nimbus boats are driven.
Pictures ans videos with the boat in focus. Showing the viewer all the different places in the world where nimbus boats are driven.
News
News
Here’s what you need to know if you’re a real Nimbus fan. Newest models, fairs, behind the scenes and upcoming events.
Newest models, fairs, behind the scenes and upcoming events.
Lifestyle
Lifestyle
We’re not just selling a boat, but also selling the lifestyle that comes with it.
We’re not just selling a boat, but also selling the lifestyle that comes with it.
By posting relevant, neat, engaging, and varied content regularly, we worked actively to achieve our goals. We also interacted with the followers and continuously looked at the statistics so that our communication with the consumer was in fact working the way we wanted to.
By posting relevant, neat, engaging, and varied content regularly, we worked actively to achieve our goals. We also interacted with the followers and continuously looked at the statistics so that our communication with the consumer was in fact working the way we wanted to.
Our goal was to increase the number of visits to the Nimbus web, build Nimbus’s brand and following, inform, inspire and entertain.
Aesthetics
Aesthetics
In order for us to give a uniform but expressive brand impression that extends far down and far up in the feed, it is important to vary the angle of the boat, the environment, and how close / far away the image is taken. Having a relatively collected color scheme also helps.
Captions
We came up with a framework that provides the opportunity to write hundreds of creative texts but with a similar tone. Below we have listed a number of words we think are very Nimbus, and these words can be used as a quick tool for building captions with just the right feeling and wit.
Adjective
Adjective
Adjective
Welcome, Happy, Great, Scandinavian, Most, Ready, Well-Equipped, Obvious, Grand, Anywhere, Perfect, Away, Simple, Comfortable, Good, Set, Out
Verbs
Verbs
Verbs
Enjoy, Like, Dive, Drive, Spend time, Absorb, View, Explore, Swim, Talk, Dream, Live, Tell, Prefer, Relax, Change, View, Transport, Accept, Trust, Look
Nouns
Nouns
Nouns
Safety, Comfort, Quality, Family, Days, Company (as in friends), You, Me, We, I, Summer, Home, Water, Design, Journey, Destination, Ocean, Scenery, World
01.
ASMR
02.
Interactive Questions
03.
Model highlights
03.
Nimbus Shop
03.
Reels/TikTok
Engaged users
Engaged users
2,9m
2,9m
+1.015%
+1.015%
Reach
Reach
22m
22m
+579%
+579%
Post engagements
Post engagements
4m
4m
+1.604%
Page post impressions
Page post impressions
28m
28m
+651%
+651%
Page likes
Page likes
9,7k
9,7k
+46%
+46%
Page clicks
Page clicks
3,9m
3,9m
+2.000%
+2.000%
04.03.20 – 11.11.21 // Versus previous period
04.03.20 – 11.11.21 // Versus previous period
Website clicks via account
Website clicks via account
2,6k
2,6k
+2.045%
+2.045%
Reach
Reach
5m
5m
+247%
+247%
Followers
Followers
11,5k
11,5k
+252%
+252%
Impressions
Impressions
8m
8m
+359%
+359%
Profile visits
Profile visits
61,4k
61,4k
+874%
+874%
Comments
Comments
2,4k
2,4k
+1.809%
+1.809%
Get in touch,
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adstream_agency
Office
Pejlingsgatan 13
426 76 Västra Frölunda
Sweden
Pejlingsgatan 13
426 76 Västra Frölunda
Sweden
Business
Business enquiries:
henrik@adstream.se
Business enquiries:
henrik@adstream.se
Business enquiries:
henrik@adstream.se
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