Nimbus Boats

The Social Media Takeover
The Social Media Takeover
The Social Media Takeover
The Social Media Takeover

The Social Media Takeover

Nimbus Boats have been steadily expanding for the past fifty years and decided it was time for them to up their social presence. Partnering up with us at Adstream, we were allowed complete freedom, and thus created a Social Media presence worth talking about.
Nimbus Boats have been steadily expanding for the past fifty years and decided it was time for them to up their social presence. Partnering up with us at Adstream, we were allowed complete freedom, and thus created a Social Media presence worth talking about.
Nimbus Boats have been steadily expanding for the past fifty years and decided it was time for them to up their social presence. Partnering up with us at Adstream, we were allowed complete freedom, and thus created a Social Media presence worth talking about.
Nimbus Boats have been steadily expanding for the past fifty years and decided it was time for them to up their social presence. Partnering up with us at Adstream, we were allowed complete freedom, and thus created a Social Media presence worth talking about.
Nimbus Boats have been steadily expanding for the past fifty years and decided it was time for them to up their social presence. Partnering up with us at Adstream, we were allowed complete freedom, and thus created a Social Media presence worth talking about.

Deliverables

Deliverables

Deliverables

Deliverables

Concept
Design
Management
Analyzation
Copywriting

View Channel  — 

Concept
Design
Management
Analyzation
Copywriting

View Channel  — 

Concept
Design
Management
Analyzation
Copywriting

View Channel  — 

Concept
Design
Management
Analyzation
Copywriting

View Channel  — 

Concept
Design
Management
Analyzation
Copywriting

View Channel  — 

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Boats

Pictures ans videos with the boat in focus. Showing the viewer all the different places in the world where nimbus boats are driven.

Pictures ans videos with the boat in focus. Showing the viewer all the different places in the world where nimbus boats are driven.

News

News

Here’s what you need to know if you’re a real Nimbus fan. Newest models, fairs, behind the scenes and upcoming events.

 Newest models, fairs, behind the scenes and upcoming events.

Lifestyle

Lifestyle

We’re not just selling a boat, but also selling the lifestyle that comes with it.

We’re not just selling a boat, but also selling the lifestyle that comes with it.

          By posting relevant, neat, engaging, and varied content regularly, we worked actively to achieve our goals. We also interacted with the followers and continuously looked at the statistics so that our communication with the consumer was in fact working the way we wanted to.

      By posting relevant, neat, engaging, and varied content regularly, we worked actively to achieve our goals. We also interacted with the followers and continuously looked at the statistics so that our communication with the consumer was in fact working the way we wanted to.

Our goal was to increase the number of visits to the Nimbus web, build Nimbus’s brand and following, inform, inspire and entertain.

Aesthetics

Aesthetics

 In order for us to give a uniform but expressive brand impression that extends far down and far up in the feed, it is important to vary the angle of the boat, the environment, and how close / far away the image is taken. Having a relatively collected color scheme also helps. 

NOG-9-web

Captions

We came up with a framework that provides the opportunity to write hundreds of creative texts but with a similar tone. Below we have listed a number of words we think are very Nimbus, and these words can be used as a quick tool for building captions with just the right feeling and wit.

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Group 113
Group 114
Group 115

Adjective

Adjective

Adjective

Welcome, Happy, Great, Scandinavian, Most, Ready, Well-Equipped, Obvious, Grand, Anywhere, Perfect, Away, Simple, Comfortable, Good, Set, Out

Verbs

Verbs

Verbs

Enjoy, Like, Dive, Drive, Spend time, Absorb, View, Explore, Swim, Talk, Dream, Live, Tell, Prefer, Relax, Change, View, Transport, Accept, Trust, Look

Nouns

Nouns

Nouns

Safety, Comfort, Quality, Family, Days, Company (as in friends), You, Me, We, I, Summer, Home, Water, Design, Journey, Destination, Ocean, Scenery, World

01.

ASMR

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02.

Interactive Questions

03.

Model highlights

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03.

Nimbus Shop

03.

Reels/TikTok

Engaged users

Engaged users

2,9m

2,9m

+1.015%

+1.015%

Reach

Reach

22m

22m

+579%

+579%

Post engagements

Post engagements

4m

4m

+1.604%

Page post impressions

Page post impressions

28m

28m

+651%

+651%

Page likes

Page likes

9,7k

9,7k

+46%

+46%

Page clicks

Page clicks

3,9m

3,9m

+2.000%

+2.000%

FACEBOOK

04.03.20 – 11.11.21 // Versus previous period

INSTAGRAM

04.03.20 – 11.11.21 // Versus previous period

Website clicks via account

Website clicks via account

2,6k

2,6k

+2.045%

+2.045%

Reach

Reach

5m

5m

+247%

+247%

Followers

Followers

11,5k

11,5k

+252%

+252%

Impressions

Impressions

8m

8m

+359%

+359%

Profile visits

Profile visits

61,4k

61,4k

+874%

+874%

Comments

Comments

2,4k

2,4k

+1.809%

+1.809%

2021_Nimbus_C11_Lofoten__03

Get in touch,

We'd love to talk.

Get in touch,

We'd love to talk.

Get in touch, We'd love to talk

Office

Business 

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