It started in the early seventies when Volvo Penta needed a new kind of boat to suit their newly developed engine. An innovative group of people quickly seized the opportunity to create a new kind of boat for the social lifestyle. Nimbus was born.

A new digital boating experience

We wanted to highlight the new direction Nimbus is taking with the launch of the 9 and 11 series. We created a digital experience that reflects the experience that you would get from driving, living, and socializing on Nimbus boats. We do so by portraying the Nimbus brand, people, and products in authentic situations with great motion, photography, and virtual reality.

“Our collaborative relationship is key. The result is more willingness to allow for trust and creativity on both sides and that results in better work more efficiently.”

Jonas Göthberg, Commercial Director,
Nimbus Boats Sweden AB

A total social media takeover resulted in an increase of almost six and a half thousand followers on just Instagram in only sixteen months.

This not only built Nimbus' brand and broadened its demographic, but helped us get to know the customer, thus making the campaigns more on point and effective.

Instagram statistics

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