The original assignment was to develop a new website. After our initial workshop the customer saw more opportunities in areas that where highlighted and the scope of work was extended to include a new graphic profile and visual identity. The UX and design were based on the primary visitor, i.e. the needs of the specialist electrician. With a clear product focus and an intuitive filtering system, we created a presentation that makes it easy for the visitor to find the product they are looking for and also discover new ones.
After a thorough identity work of PM Flex digital presence, the customer wanted to apply their new identity to physical products. The natural step was to make a new packaging design to distinguish PM Flex from other actors "in the shelf". The goal was to make the product the hero.