Today’s government and modern defense department satellite communication users require agile, high throughout capabilities in remote and changing coverage areas. Current service offerings provide high throughput in fixed-coverage areas, or the ability to transition coverage areas, but not both. In all cases, these types of services come at a premium.
Through strategic UX and design, we highlighted the product and clarified the message through a simplified customer journey. With a new image tonality and a toolbox of assets, the customer was able to manage and continue to develop their digital communication.
Using clean and structured design is essential when trying to make something advanced seem simple. The brand book we made for Ovzon explains every detail of the design and why. A grid system makes it easy to recreate.
The finished product radiate a level of maturity, with the dark coloring, simplicity, and use of empty space. It helps Ovzon differentiate the way they communicate products with their services. They have also been given a visual way to communicate with their various target groups.